PR Firm Virginia – Get our Free Whitepaper!
This PR firm near Virginia has helped roll out over 350 companies and products since it was started in 1987. Its hundreds of clients have made millions of dollars with RMR’s advice and assistance.
As the foremost PR firm near Virginia dealing with Business to Business (B-to-B) and Business to Government (B-to-G) clients. These clients trust RMR, because RMR delivers the promise of the proposal. Because RMR has proven processes and procedures that guarantee that your company gets the progress reporting you need to give you comfort and confidence that your project will be a success. Because RMR will execute the necessary tasks relentlessly to deliver the results that are the promise of your proposal.
This PR firm near Virginia is also your one stop shop for other marketing vehicles that leverage your investment in your advertising program and give you the synergy that makes your integrated marketing program more than the sum of its parts.
- Public Relations
- Press releases
- Authored articles
- Feature articles
- Award Opportunities
- Speaking Opportunities
- Web Marketing
- Lead-Generating web sites
- Email marketing campaigns
- Search engine optimization (organic)
- Search engine marketing (AdWords)
- Trade shows
- Positioning and Branding
- Product launches
Says RMR President Robyn Sachs: Let me explain a little more about the way this PR firm works and give you some valuable tips when it comes to your PR messaging and why you should go with this PR firm and its diverse background.
Good marketing PR helps overcome the fear, uncertainty and doubt (FUD) factor that many customers harbor: The beauty of effective PR is that you gain third party credibility through editors and analysts. The articles and product reviews these people generate provide some of the most qualified sales leads a company can get.
One client of ours, Database Solutions, received a product review in InfoWorld magazine that generated so many leads that the company actually had to reduce its other marketing communications tactics to allow its sales force to catch up with all the new prospects generated by that one article.
Here are some popular vehicles to consider for your journey.
Core List. This is a list of 20-30 key media players including print and broadcast journalists and industry analysts.
Media Training. Your media training should include the process of finding the key message points that you want the press to relate back to you.
Press kits. Press Kits are important because they help editors do their jobs more effectively.
Press releases. When writing press releases for editors and analysts send them through the medium they most prefer – mail, fax, e-mail or courier. Then remember the WIIFT rule – What’s In It For Them?
Editor briefings. Face-to-face meetings are a great way to build company recognition.
Tradeshows. Since you’re making a huge financial and time commitment by exhibiting at a tradeshow, break through the clutter of all those competitors by pre-briefing editors with your announcements before the show.
Case histories. By showing how your product or service solved a real-life customer problem, you not only add credibility to your message, you help editors flesh out stories by providing them additional sources.
Speaking engagements. Promoting the experts within your company through speaking engagements at conferences, association meetings or seminars also captures attention.
Awards . Corporate awards and product awards add credibility to your organization and message but they rarely “just happen” on their own.
Authored articles. These bylined articles help position you and your company as authorities in your market. They don’t necessarily have to be written by the individuals at your organization.
Robyn Sachs is the president of RMR & Associates, a full-service advertising, marketing and PR firm based in the Washington metropolitan area that specializes in the high tech industry and is known nationally for its innovative campaigns. She can be reached at rsachs@rmr.com. The Marketing Advisor is published quarterly. We welcome yolur comments or questions.