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The List, the Offer, the Creative: The 1-2-3’s of Direct Marketing

Nov, 15, 2016 admin Blog 0

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. …

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The Power of 1:1 Marketing: Networking

Oct, 14, 2016 admin Blog 0

Did you catch RMR’s recent column in Washington SmartCEO Magazine?  If not, the article can be found below.  You can also find all of RMR’s articles from the magazine here. There’s no question that advertising and public relations – when done well – are essential, effective methods for reaching large groups of people, some of …

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8 Surefire Steps to Better Sales Collateral

Aug, 10, 2016 admin Blog 0

Someone has asked for more information about your company, product, or service. This opportunity calls for good sales collateral. Forget the “nobody reads them” myth. Truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a …

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6 Ways to Make Your Ads Stand Out

Jun, 01, 2016 admin Blog 0

Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here.   Finish this sentence: “Certs with Retsyn gives you ___, ____, _____ ______ ___ ____.”   If you were able to supply the missing words …

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Does Your Brand Match Your Culture?

Jan, 13, 2016 admin Blog 0

  Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here. Does Your Brand Match Your Culture? There has been a lot of talk recently about a company’s “brand.” As in: What’s your brand? And …

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