News & Events

A robust PR strategy for your startup is key. Use the tips in this article in Entrepreneur to maximize growth. https://www.entrepreneur.com/article/401238

Use the tips in this article in Inc. to optimize your posts so they don't get lost. READ HERE

Read the 5 tips in this article in AdAge about your marketing in 2022 and connecting with your audience in new ways. READ HERE

Is your digital marketing future-ready? By Robyn Sachs, President & CEO of RMR & Associates It’s no secret that the world becomes more digitized every day. Increased technological capabilities breed new innovations that have the power to revolutionize the ways we connect with each other, communicate and perceive the world. They also have significant impacts on the ways business is conducted — particularly, how you need to continually adapt your organization’s marketing approach to make sure you stay on top. Here are a few insights from the field that can help make your digital journey smoother and more effective. The future is digital Yes, you’ve likely heard this before but in today’s world, it’s never been truer. The future — and the now — are digital, and if you’re not maximizing your presence in digital channels, you’re potentially getting left behind. There are several improvements you can make to get started that require a little bit of time but pack a big punch. From the development of an expanded web presence to increasing targeted language on your landing pages and e-commerce sites to enhancing the frequency and messaging on your social media pages, placing a priority on building out your [...]

Watch RMR's recent Marketing Roundabout Podcast.  Hear from Dave Roe, a 25+ year online marketing veteran.  CLICK HERE

The award-winning integrated marketing firm expands offerings to address the challenges of lead generation and online brand awareness in an increasingly competitive digital landscape Rockville, MD – December 15, 2021 – RMR & Associates, Inc. (RMR), one of the Washington, DC Metropolitan Area’s leading Integrated Marketing, Advertising, and Public Relations firms, announces the launch of its enhanced Digital Marketing services after years of sustained growth. The launch of these new Digital Marketing services is driven by the priority RMR places on optimizing the client experience with solutions essential to maximizing their brand awareness and reaching their lead generation goals. RMR’s new Digital Marketing services respond to shifting market demands and client needs, particularly the challenge to remain successful in an increasingly competitive digital marketplace. Now more than ever, a compelling digital marketing presence is an essential part of an organization’s strategic mix. It is also the critical key to a sustainable lead generation efforts. RMR’s new services enhance its offerings and provide clients with the insights they need to design and implement programs that drive actionable results, which is even more important in the evolving digital era. RMR’s new Digital Marketing services will be headed by Dave Roe, who brings [...]

Your marketing budget is important to long-run success. Read more in this article in Harvard Business Review: READ HERE

Read the tips in this article in PR News on using social media best by evaluating data and pivoting when needed. READ HERE

Use the tips in this article in Forbes to combine the right mix of marketing strategies. READ HERE

By Robyn Sachs, President & CEO of RMR & Associates Marketing your business in a digital landscape requires new channels and methods to engage target audiences and convey your message. If you’re not familiar with podcasting and the tremendous benefits it can offer to your business, there’s never been a better time. Far from a new tool, podcasting has become a central strategy to build brand awareness and thought leadership positioning. Don’t wait any longer and miss out on what having a podcast can do for you and your business. Here are just a few of the benefits you’ll likely see. Brand yourself as a thought leader and build trust Incorporating podcasts into your larger marketing strategy is a great way to cement your status as an expert and luminary in your industry. You have the ability to speak on a specific topic on a platform that you control, and the continued visibility you establish by regularly podcasting on timely topics affecting your industry and customers earns you recognition and trust that can lead to growth through new clients and referrals, as well as other related opportunities to build your brand, such as contributed articles and press interviews. Make more [...]