Did you catch RMR's recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR's articles from the magazine here. Nine Fresh Ideas for Better Sales and Marketing Integration Once upon a time, an enterprising company hired a marketing firm to create a dynamic, multi-faceted campaign that included advertising, PR, and targeted email. A few days after the campaign broke, the company received an envelope containing a check and a note saying, “I’ve been waiting forever for a product like this! Send me 1000 of them right away!” The CEO ran to the bank with that check immediately, ran back, and waited for the next day’s mail. And the next, and the next and the next….and guess what happened? Nothing! That’s because the chances of receiving a large order without a nudge or phone call from your sales staff is roughly the same as winning the lottery. Far better to follow standard protocol – once your marketing campaign breaks, have your sales people step in, follow up on the leads, and close the deals. “Sales and Marketing” are often lumped together as if they were one function, when [...]
RMR's client Brad Rozansky of The Rozansky Group recently held his second seminar on top tips and tricks for getting your home in shape for sale in the Spring Real Estate Market on 1/29. The seminar was such a success that he will be hosting another seminar on Saturday, February 21st from 10am-Noon at their office. This is a free event, but you need to register! All the information is below. When: Saturday, February 21st, 2015 from 10:00 AM - Noon Where: The Rozansky Group office, 4650 East-West Highway, Bethesda, MD 20814 What: Brad will share an early outlook for the 2015 real estate market to ensure you are equipped to receive top dollar for your home and his expert recommendations into "Pricing and Packaging: The Two Most Important Strategies in Selling Your Home". Attendees will also receive expert insights on several key topics, including: Pricing Strategies: What Works and What Doesn't; Cost-effective Improvements that make YOUR HOME STAND OUT to buyers; and Staging: Is it Worth the Expense? And How Much Does it Cost Anyway? How to Register: Register online at www.tinyurl.com/rozansky2, using discount code "RMR1" to kick your 2015 off with the insider knowledge of [...]
RMR is proud to announce the promotion of three staff members. You can read the entire press release below: RMR & Associates Announces Three Staff Promotions The award-winning integrated marketing firm recognizes three employees for excellence, contributions to the firm Rockville, MD – February 4, 2015 – RMR & Associates, Inc. (www.rmr.com), one of the Washington, DC Metropolitan Area’s leading integrated marketing, advertising, and public relations firms, announces today that it has promoted three of its staff to new positions within the firm. The employees were also recognized for outstanding service and excellence in the field due to their commitment to the firm over their multi-year tenures. Sandra Schwartzman was promoted to Vice President of Public Relations, Laura Asendio to Senior Account Executive, and Cassey Elder to Account Executive. In their new roles, each of these employees grows their responsibilities and management purview. As Vice President of Public Relations, Ms. Schwartzman manages the strategy and activities of the firm’s PR staff along with driving her own client accounts and spearheading new business efforts. Ms. Asendio gains additional responsibility as an account manager, client expert, and strategic resource, and Ms. Elder continues to grow her client portfolio [...]
RMR's client, Bethesda Blues & Jazz Supper Club is offering you a friends and family discount for Doc Scantlin and His Imperial Palms Orchestra for The 2nd Annual Grand Halloween Masqueradeon Friday, October 31st, 2014 at 8:00pm. All the information on the event is listed below. What: 2nd Annual Grand Halloween Masquerade with Doc Scantlin and His Imperial Palms Orchestra When: Friday, October 31, 2014, seating begins at 6:00pm; curtain at 8:00pm Where: Bethesda Blues & Jazz Supper Club 7719 Wisconsin Avenue Bethesda, MD 20814 Tickets: Tickets can be preordered online with a special RMR discount of 25% off. To preorder, please visit the Bethesda Blues & Jazz website at http://www.bethesdabluesjazz.com/events.cfm and use code BBJDOC. About The 2nd Annual Grand Halloween Masquerade: Leave the kiddies home and join Doc, Chou Chou, and the fabulous Girlfriends for a fancy dress, slightly burlesque, tribute to Hollywood before the censors took the spice out. An evening of rare, no longer acceptable songs, from a far different time, including a recreation of Sally Rand's famous Fan Dance. Fancy dress optional or come in costume to win prizes! Dance floor [...]
RMR recently wrote an article detailing how to make PR, Marketing, Sales and Branding work for your company. The entire article can be found here.
On Sunday, September 7th, 2014, Luke's Wings, a non-profit dedicated to reuniting Wounded Warriors with their families during recovery, will be hosting their first annual Heroes Walk to Fly Event in Bethesda, MD. All the information regarding the event can be found here. We hope you can make it!
RMR's client Capital City Nurses is happy to announce the opening of their newest entity, The Cottage at Curry Manor. The team will be celebrating this occasion with a Grand Opening on Tuesday, June 24th. This is a free event and all the information follows: What: Grand Opening of The Cottage at Curry Manor When: Tuesday June 24, 2014 from 4:00 pm to 7:00 pm Where: The Cottage at Curry Manor 6501 Curry Manor Court Bethesda, MD 20817 Drinks and fresh finger foods provided! Valet parking available. About The Cottage at Curry Manor, LLC: The Cottage at Curry Manor is a one-of-a-kind Refined Residential Living (RRL) residence in the heart of Bethesda, Maryland. The Cottage at Curry Manor will continue Capital City Nurses' well-known services, expertise and company's reputation for the highest integrity, credibility, and professionalism across the home care industry. This new facility will join the Capital City Nurses family of home care operations, along with Coastal Home Care which is located on the Eastern Shore of Maryland. For additional information about The Cottage at Curry Manor please visit www.cottageatcurrymanor.com. How to RSVP: E-mail email@example.com to RSVP.
RMR STARTS THE YEAR OFF RIGHT, ANNOUNCES THREE NEW CLIENTS Award-Wining Integrated Marketing Firm adds Leading Security Company, Innovative Fitness Studio and Residential and Commercial Real Estate Company to Growing Client Roster Rockville, MD - February 25, 2014 - RMR & Associates, Inc. (www.rmr.com), one of DC Metro's leading Integrated Marketing, Advertising, and Public Relations firms, announced today the addition of three new clients to its growing base. Working with RMR, the unique needs of each client will be addressed, enabling New Horizon Security Services, Orangetheory Fitness and Coakley Realty to increase their brand image and market value in their respective industries. New Horizon Security Services, Inc. (New Horizon) is a family-owned and operated professional security services firm specializing in providing high quality armed and unarmed security officers throughout the Mid-Atlantic region. For the past three years, in a row, New Horizon was honored by Inc. Magazine as one of the fastest growing security companies in America. New Horizon was named number 1,438 of the nation's top 5,000 fastest growing business and the third fastest growing uniformed security firm in 2013. New Horizon supports over 100 clients, including local and state government, homeland security assets, [...]
Below are a few pictures from the RMR Holiday Party on Wednesday December 18th at Paladar Latin Kitchen in Rockville.
On August 28th, RMR & Associates hosted our annual Customer Appreciation Event at the Olney Theatre Center to see "A Chorus Line." The play was fabulous and everyone had a great time! Below are a few pictures from the event: