Did you catch RMR’s recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR’s articles from the magazine here. 10 Tips to Sharpen Your PR Practicing public relations is much like handling explosives. Detonate in just the right way and your blast does its job, capturing lots of attention. But handle your detonation recklessly and it can explode in your face – also capturing lots of attention. Savvy marketers realize that before they ignite any public relations program, they better have a systematic game plan for how they’ll proceed. When you go out too early in your development schedule and talk about how great your product is going to be, you might get some press coverage, which is great! But if your development schedule then slips, reporters will certainly remember, and your credibility will suffer. To ensure you get the best return for your public relations efforts, I recommend following “The 10 Tips to Sharpen Your PR.” 1. Understand the reporter’s role. It is the reporter’s job to sift through the mountain of press releases and industry information to inform, educate and advise his or [...]
Did you catch RMR's recent column in Washington SmartCEO Magazine? If not, the article can be found below. You can also find all of RMR's articles from the magazine here. Nine Fresh Ideas for Better Sales and Marketing Integration Once upon a time, an enterprising company hired a marketing firm to create a dynamic, multi-faceted campaign that included advertising, PR, and targeted email. A few days after the campaign broke, the company received an envelope containing a check and a note saying, “I’ve been waiting forever for a product like this! Send me 1000 of them right away!” The CEO ran to the bank with that check immediately, ran back, and waited for the next day’s mail. And the next, and the next and the next….and guess what happened? Nothing! That’s because the chances of receiving a large order without a nudge or phone call from your sales staff is roughly the same as winning the lottery. Far better to follow standard protocol – once your marketing campaign breaks, have your sales people step in, follow up on the leads, and close the deals. “Sales and Marketing” are often lumped together as if they were one function, when [...]
RMR's client, Kendall Capital, will be hosting a seminar on How to Protect and Grow Your Wealth on Thursday, February 19th. All the information regarding the event can be found below: When: Thursday, February 19, 2015 7:00 PM to 9:00 PM Where: Bethesda Marriott 5151 Pooks Hill Road, Bethesda, MD 20814 Salon 1 of the Congressional Ballroom What: Veteran financial planner Clark Kendall guides you through the maze of financial challenges you may face. In the Growing and Protecting Wealth of Middle Class Millionaires Seminar, you will learn about: The 3 new retirement realities that will affect your savings The 5 winning ways to accumulate wealth The 4 fundamentals of figuring your retirement "magic number" The 3 hidden truths about when to take Social Security How to Register: You can either register online at tinyurl.com/kendallseminar5 and use the discount code "EMAIL4", email Laura Asendio of RMR at email@example.com, call Laura at 301-230-0045 ext. 300 or bring a copy of this e-mail with you to the event to waive the $25 tuition fee!
RMR's client Brad Rozansky of The Rozansky Group, a seasoned local expert with over 37 years of expertise, will lead his second seminar on top tips and tricks for getting your home in shape for sale in the Spring Real Estate Market on Thursday, January 29th. This is a free event, but you need to register! All the information is below. When: Thursday, January 29, 2015 at 7:00 PM Where: Bethesda Country Club, 7601 Bradley Boulevard, Bethesda, MD 20817 What: Brad will share an early outlook for the 2015 real estate market to ensure you are equipped to receive top dollar for your home, his expert recommendations into "Pricing and Packaging: The Two Most Important Strategies in Selling Your Home" AND offer you a chance to win ONE MONTH OF FREE STAGING before your house hits the market, just for participating! Attendees will also receive expert insights on several key topics, including: Pricing Strategies: What Works and What Doesn't; Cost-effective Improvements that make YOUR HOME STAND OUT to buyers; and Staging: Is it Worth the Expense? And How Much Does it Cost Anyway? How to Register: Register online at www.tinyurl.com/rozansky, using discount code "RMR1" to kick [...]
RMR's client, Global Express Limousine (GEL), is offering a New Year's Eve Special, to introduce you to the best transportation service the D.C. area has to offer. Get 50% off a safe ride to your destination! Use Promo Code: GELNewYear Refer a friend and get your next ride FREE! Reserve by phone at 1(800) 777-1227, web, or mobile app. Enjoy your holiday in style and let GEL get you to and from your destination safely!
fractograf is an RMR client and a great idea for you to use at upcoming events such as holiday parties and events! A fractograf transforms the concept of a simple photo mosaic into a new media type that presents an all-in-one digital entertainment experience. It is a great way to showcase events. We compiled some photos that were taken at the recent RMR event and created a way fun way to view them by developing a fractograf. To view the fractograf from RMR's event, please click here and sit back and enjoy the show. To create a fractograf of your own, download the app on iTunes at http://tinyurl.com/fractograf. Thanks, and enjoy creating photo memories that will last a lifetime with fractograf!
On Tuesday, December 9, 2014, RMR's client Network Alliance will be hosting a webinar titled "How to Keep your Business and Personal Data Secure." Register for the webinar by Friday, December 5th for a chance to win an iPad Mini. All the event information can be found here.
On Thursday, November 13, 2014, RMR's client iCore Networks will be hosting an Executive Technology Luncheon in Baltimore featuring the latest industry best practices on leveraging Hosted VoIP and Cloud Services to give your business a substantial market advantage. Topics Include: State of IT -- Staff, Budget & Investment Strategies Best Practices in Cloud Technology to Boost ROI and Improve Productivity Defy Distance: Live Unified Communications Demo and Q&A All guests will receive a complimentary lunch and local Autumn Ale tasting in the Hotel Monaco courtyard. Register today to network with IT executives and discover innovative approaches for incorporating the latest technology into your business model. When: Thursday, November 13, 2014, 12:00 - 3:00 PM Where: Hotel Monaco, 2 N. Charles Street, Baltimore, MD 21201
RMR's client, Bethesda Blues & Jazz Supper Club is offering you a friends and family discount for Doc Scantlin and His Imperial Palms Orchestra for The 2nd Annual Grand Halloween Masqueradeon Friday, October 31st, 2014 at 8:00pm. All the information on the event is listed below. What: 2nd Annual Grand Halloween Masquerade with Doc Scantlin and His Imperial Palms Orchestra When: Friday, October 31, 2014, seating begins at 6:00pm; curtain at 8:00pm Where: Bethesda Blues & Jazz Supper Club 7719 Wisconsin Avenue Bethesda, MD 20814 Tickets: Tickets can be preordered online with a special RMR discount of 25% off. To preorder, please visit the Bethesda Blues & Jazz website at http://www.bethesdabluesjazz.com/events.cfm and use code BBJDOC. About The 2nd Annual Grand Halloween Masquerade: Leave the kiddies home and join Doc, Chou Chou, and the fabulous Girlfriends for a fancy dress, slightly burlesque, tribute to Hollywood before the censors took the spice out. An evening of rare, no longer acceptable songs, from a far different time, including a recreation of Sally Rand's famous Fan Dance. Fancy dress optional or come in costume to win prizes! Dance floor [...]
The 2014 Montgomery County Business Hall of Fame (MCBHOF) Awards are approaching on Wednesday, October 29, 2014 at the Universities at Shady Grove in Rockville, MD. MCBHOF, co-founded by Grossberg Company LLP, CPAs and Monument Bank, is a celebration of individuals who have made a substantial impact on the Montgomery County business community. The 2014 honorees are: Mark Choe, Owner, Mark's Kitchen Dottie Fitzgerald, Vice President, Fitzgerald Auto Mall David Reznick, Co-founding Partner, CohnReznick Ola Sage, CEO, e-Management Annie Totah, Founder & President, AST Partnership for Brighter Tomorrows Keynote Speaker for the event will be Dr. William E. Kirwan, higher education leader and current Chancellor of the University System of Maryland.