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Whole Team Has to Win

 

The RMR Marketing Advisor Newsletters

The Whole Team Has to Succeed
By Robyn M. Sachs
President, RMR & Associates, Inc.

While it’s true that direct mail success depends first on the list, next on the offer and only last on the creative … being last doesn’t make creative immaterial. Think of it as the last leg of a relay team. After your strong runners build your lead, someone still has to cross the finish line.

 

So here are some ways to assure your creative keeps you in the race.

 

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