Speaking of a Public Relations company for your company, RMR & Associates has helped roll out over 350 companies and products since it was started in 1987. Its hundreds of clients have made millions of dollars with RMR's advice and assistance.

RMR is one of the largest Public Relations companies owned by a woman in Maryland dealing with Business to Business (B-to-B) and Business to Government (B-to-G) clients. These clients trust RMR, because RMR delivers the promise of the proposal. Because RMR has proven processes and procedures that guarantee that your company gets the progress reporting you need to give you comfort and confidence that your project will be a success. Because RMR will execute the necessary tasks relentlessly to deliver the results that are the promise of your proposal.

RMR is also one of the only effective Public Relations companies in the Washington DC area where the agency is also your one stop shop for other marketing vehicles that leverage your investment in your advertising program and give you the synergy that makes your integrated marketing program more than the sum of its parts.

As PR professionals, you've probably had many occasions that you've created a masterpiece of writing and had it placed in a journal, newspaper or trade magazine. The article captures the essence of your product, service or company as well as its purpose. It answers frequently answered questions, explains the business and is thought-provoking as well as remark-able. If you've left it at that, you're wasting a huge opportunity to leverage your article long after its publication.

Articles can be many times more valuable after they were first published than they were being published the first time. The printed word is powerful and persuasive. People will read and believe your article, simply because it was in print.You can leverage this in a multitude of situations. Use it to open a conversation, back up something you're saying, close a sale, block an objection, get someone to call you, etc.

Here's a list of 5 great ways to put the fruits of your PR labors to work!

1. Send articles to you most valued customers
   Loyalty and credibility go hand in hand. One way to keep your best customers is to send them articles with short cover notes. Make them proud to do business with you.
   
2. Send articles to industry opinion leaders
   An opinion or thought leader is someone who has influence and credibility with others. Others look to them for direction and recommendations. If you are well liked by opinion leaders, they are more likely to recommend you to others. These are the spreaders of word-of-mouth and idea viruses. Spend time with these people; make sure that they are clear on your services or products. Get their quotes into future articles.
   
3. Selling your company? Use your articles to get your price!
   Maybe you don't want to sell your company, but if you do, articles will increase the value and price of your company. Your press book will give them confidence and certainty that they're buying a player in the industry, if you show it before they name their price. The same goes for investors looking to invest in your company.
   
4. Use your articles to convince other companies to affiliate with you
   Companies that you want a business relationship with are ideal candidates to receive your articles. Use these articles to get them to notice you. Use them to strengthen an existing affiliation with you.
   
5. Send articles to public officials in your area
   Congressmen, mayors, city planners, city councilmen, anyone who may be able to help you down the road. Again, don't wait until you need them to build a relationship with them. Do the same with regulatory officials. Anyone who can affect you through regulatory rules and regulations is someone that you want to educate on how great a corporate citizen you are.
   
   Request the whitepaper using the form on the right and get all 25 uses for your PR articles!