Social Media: A Tool Unlike Any Other
Social media, from the well-known (Facebook, Twitter, LinkedIn) to the lesser known, can be a valuable part of your marketing strategy. Used correctly, social media can do many things for your company or organization:
- Build relationships
- Increase customer loyalty
- Spread company news quickly
- Respond to complaints/suggestions/issues instantly
- Motivate existing customers to introduce you to new prospects
But using social media correctly requires both a time commitment and an understanding of your social media goals. A Twitter account, for example, that isn’t updated regularly, doesn’t offer updates with news value, or doesn’t respond to complaints or suggestions, is worse than no Twitter presence at all. Before you add social media to your marketing, or before you revamp your existing social media, let RMR put together a clearly defined strategy with goals and tactics for your social media marketing.