Advertising Public Relations – Get Our Free Whitepaper!
Speaking of advertising and public relations, RMR & Associates has helped roll out over 350 companies and products since it was started in 1987. Its hundreds of clients have made millions of dollars with RMR’s advice and assistance.
RMR is one of the largest advertising and public relations firms owned by a woman in Maryland dealing with Business to Business (B-to-B) and Business to Government (B-to-G) clients. These clients trust RMR, because RMR delivers the promise of the proposal. Because RMR has proven processes and procedures that guarantee that your company gets the progress reporting you need to give you comfort and confidence that your project will be a success. Because RMR will execute the necessary tasks relentlessly to deliver the results that are the promise of your proposal.
RMR is also one of the only advertising and public relations in the Washington DC area where the agency is also your one stop shop for other marketing vehicles that leverage your investment in your advertising program and give you the synergy that makes your integrated marketing program more than the sum of its parts.
- Public Relations
- Press releases
- Authored articles
- Feature articles
- Award Opportunities
- Speaking Opportunities
- Web Marketing
- Lead-Generating web sites
- Email marketing campaigns
- Search engine optimization (organic)
- Search engine marketing (AdWords)
- Trade shows
- Positioning and Branding
- Product launches
As PR professionals, you’ve probably had many occasions that you’ve created a masterpiece of writing and had it placed in a journal, newspaper or trade magazine. The article captures the essence of your product, service or company as well as its purpose. It answers frequently answered questions, explains the business and is thought-provoking as well as remark-able. If you’ve left it at that, you’re wasting a huge opportunity to leverage your article long after its publication.
Articles can be many times more valuable after they were first published than they were being published the first time. The printed word is powerful and persuasive. People will read and believe your article, simply because it was in print.You can leverage this in a multitude of situations. Use it to open a conversation, back up something you’re saying, close a sale, block an objection, get someone to call you, etc.
Here’s a list of 5 great ways to put the fruits of your PR labors to work!
- Have your article mounted and hang it in your reception area.
People are impressed by articles. And that’s what your reception area is for, right? To create a first impression, to impress. When you have it mounted, be sure to add a caption explaining what the article means to the people looking at it: “A rave review of our flagship product from a prominent trade journal.” Post the articles in prominent places in your reception and wherever your staff gathers. They’re a source of company pride as well.
- Create a publicity book of articles that can be shown to editors, prospects, clients or investors.
Such a press book has many applications. It has impact by grouping all your articles in one place. Use an attractive binder with your logo and company name on the front cover.
- Show it to prospects to illustrate who you are and what you do.
- Show it to clients to convince them they are dealing with the right company. One of the main benefits of PR in the real world is because it fights the FUD factor (fear, uncertainty and doubt).
- Show it to investors to establish that they are investing in a credible company.
- Mail copies to past and present clients.
Include a Post-It from the CEO telling what the article is about. “I just wanted to see the attached article about us. It raves about our new service that you may not be aware of. Highlight key quotes that reflect your main message points (you DO figure out you message points before you do interviews, don’t you?). That way they’ll get the gist of the article without having to read the whole thing. Articles create trust and are lead generators.
- Include articles in your salesperson’s presentation book.
Have your salesperson establish comfort, stability and confidence by opening with articles that convey trust. Have them close with articles to eliminate the last vestiges of doubt – then ask for the sale so they can sign on the dotted line.
- Include articles in direct mail pushes
They can increase response rates by as much as 400%. When someone receives your offer, fear, uncertainty and doubt can be removed by using articles to prove what you say in the advertising. Especially if they are not already familiar with your company, this can be a crucial step.
Request the whitepaper using the form on the right and get all 25 uses for your PR articles!